really? people seemed to LOVE the disney.com redirect. They found it quite amusing :) It originally went to google though, like you suggested. We'll see how things test out and it might very well make it back to google.
The redirect to Disney is definitely clever and funny. But I have to agree with cedsav, the joke will go from cute to annoying pretty fast, google is better.
Define "people". How many, how diverse? Are these 'people' in your target audience? Can you extrapolate the opinion of those 'people' to hundreds of thousands of other people?
It would make more sense if the button was labeled, "I can't; I'm under 18!" I can't imagine many working people would be thrilled at the latest Pinnochio news.
I have a better idea (from a usability standpoint): Remove the "I'm at work" button entirely. It serves no purpose (other than being cute the first time it's clicked) so it will never be used. If I'm at work, I'll just close the page or go back.
Thanks for the feedback -eli