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by janekk 4743 days ago
Exactly.

Relying on words conflicts with the popular concept "show, don't tell". So I think the author's point only applies to a subset of web pages. From my perspective, I want to see screenshots of your app (or preferably try it with a non-signup demo) - I don't want to read a bleeding heart story about your motivation for it. Give me a tagline at best for that.

App web pages need to be designed like HyperCards or PowerPoint presentations - where you aim to lower the number of points on the screen to retain attention.