[untog]

This is a failure of the browser manufacturers, not the users. I had no idea this was even possible until now- they should surface a feature like this a lot more clearly if they want people to use it.

[jarek]

And yet users have repeatedly flocked to software, including browsers, that "surface" less features.

[pyre]

There is a middle-ground. Something like MS Office's 'Ribbon UI' where they set out to minimize the interface while exposing features that were usually hidden deeply enough that users couldn't find them.