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by pjnewton 4739 days ago
I would recommend a couple strategies..

1.) Take a page out of the Buffer playbook and start guest blogging everywhere you can.

2.) If it is truly easy to use (more so than competitors) then I would demonstrate that. (Video, Gif, Vine video of someone searching, etc)

3.) Your core value proposition isn't immediately recognizable when one lands on your home page. Why should I use this site for my home search? Why is this better than the other guy? Etc...

4.) Reach out to agents in the area and offer to help them out in some way. Partnerships, referrals, asking them to guest blog on your site to build their rep, etc.

Just a few ideas, hope that helps!