[notjustanymike]

I'm if the 15 second timer on instagram will be more popular for product demos than Vine's 6. It's probably irrelevant (since Vine could just change the timer to compete), but may have an interesting temporary influence on adoption.

[pistoriusp]

Now, If you really want to make it big create you need to create an app that only takes 9 seconds of video and is only for product demos. /sarcasm

[jonathanjaeger]

You're right, 7 seconds is brief. I didn't get a chance to play around with the Instagram video yet, but at first glance it wasn't as easy to use (of course I didn't give it enough time and they JUST launched).