[nmcfarl]

I don’t know - I use zencoder and zendesk. Just because your product has a wide and diverse user base, like zendesk’s, doesn’t mean it’s easily confused with every other product who’s name is related.

I don’t assume there is an affiliation between the zencoder and zendesk. Personally I wouldn’t think there was much overlap between Billing and Customer Support, either - and I would not be confused in the least. (From the names - branding could clearly connect the 2)

Plus the number of startups with Zen in their name is huge: http://www.crunchbase.com/search?query=zen (which is a bad query as it excludes zen embedded in the name like we are discussing - but good as the number of relevant results is still ~30. And it’s the best I could find on short notice.)