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by brown9-2 4742 days ago
The scenario for up-sell seems quite compromised in that regard.

Perhaps, but it's also likely that consumers are not Atlassian's primary target audience. They make most of their money selling JIRA, Confluence, Bamboo etc to companies and large enterprises.

Getting individual developer's hooked on free access to Bitbucket for personal projects is a great way to get those developers to agitate for using Bitbucket within their company.