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I think that might be the point: http://uspirates.org/wiki_src/index.php/Pirate_National_Comm... For our values, we have been derided as “pirates”. For our hope that every person may be free to access all of human knowledge, we have been called “pirates”. For our belief that one need not ask permission to participate in governance, industry, culture, and other aspects of society, we have been called “pirates”. For our insistence that citizens should not be surveilled and distrusted as if they are criminals, we have been called “pirates”. For our rejection of authority and profit-seeking when it does not serve the common good of all people, we have been called “pirates”. We reclaim this label of “pirate” and abjure its derogatory, incendiary implication. We are Pirates. We stand for the liberty, equality, and solidarity of all human beings, and against all threats they may face. I myself am not sure if I would like "Freedom Party" or something like that better. When someone calls themselves "The Good Guys" without irony, I get nervous. So at least given the choice between those extremes (which of course is not the actual choice, the PP could have plenty of names that neither "offensive" nor meaningless), I would prefer irony and alienating those who don't get said irony. |
So really, I think picking something more neutral as you name would probably help showing that you aren't just a marketing institution.
However, I still think that the name is bad, because of what it stands for, historically. I can understand the reason behind it, but that's something really internal. You can tell that to people that already are interested into the pirate party, but even if there were people that would share your views the word "Pirate" simply does not make them sound like a serious alternative.
Of course, names are bad and for the sake of neutrality maybe they should be called after numbers. Not even colors are really neutral anymore.