[edw519]

"Most of the time, this leads to the well-known case of solutions looking for problems - beautiful technology that can’t become a profitable business."

OP dances around the solution, but never gets there:

Find a customer.

They're everywhere. And they need everything (or so it seems sometimes). And they're not bashful.

Once you have a half dozen customers in any industry, identify something they would all love. Pretty good bet building a business around that, not what you love.

[anigbrowl]

Isn't that what he's doing? I took the article as a piece of marketing, written so that someone who identifies with that problem will pick up the phone to have a talk with him. I like the cut of your jib, young fellow-me-lad!

[ig0rskee]

I actually added that later to make it clear to our customers that I am not talking about the product they're paying for.

But I like your train of thought =))

[anigbrowl]

Well, nothing wrong with signaling that you as a business person have decided to focus on value-add. Honestly, many business books are thinly-designed resumes so you could do worse than coin a few buzzwords and just write a book with some provocative title like 'Escaping the foxhole, or how I learned to love the recession'.