[hwijaya]

Not sure if he's right with regards of building great company. We're also on our ways of solving our own problem at the moment.

So far, i can say that, the only concern that i personally have with solving our own problem is, "is it just us that have the problem or other people got the same issue?" (a.k.a is this a big enough problem where we should spend our valuable time on? or should we move to another project).

From my own experience, 2 benefits that i personally have with solving our own problems are: you understand exactly on what is the 80% of the pains and when things get tough, you can encourage yourself that worst case scenario is you use it yourself.

[trapper]

That's why you test to see if your target customers have the problem and are willing to pay for it. Do this before building your product if possible (and it usually always is).