[kalleboo]

> its shown time and time again that it is the web back end that supports a company and all those services

Saying "it's the web back end" sounds a bit code-centric. Twitter originally had an extremely broken back-end that didn't scale at all, they were down half the day. It still got extremely popular.

It's about the gestalt - the service, novelty, differentiation, virality, targeting, marketing, etc etc.

[FallDead]

Yeah I was being to specific but having a service is and a scalable back end is core if anything to get to marketing etc..