[ArekDymalski]

This story is a great example of what happens if you mix up employer branding with recruitment process. Attracting talent is one thing, while defining what actually "talent" means for your company (in terms of competencies required for the job) and how to measure it - now that's completely different story. In an extreme case you can end up with ultra-smart, over-qualified people who will be disappointed by the boring, uninspiring every-day tasks they're assigned to. The goal of recruitment is not to get "the best people", but to get the people who will consistently deliver business results.