[digz]

And then we enter into a massive deflationary recession, you lose your job, people go hungry, etc... all because there's been massive demand destruction for 'shit'. Doesn't sound so great.

Or just let people decide what's worth buying for themselves. If they decide they'll get utility out of it, great. If not, then they don't have to buy it. No need to foist your desires on others.

[toasterlovin]

Most people aren't deciding. They are in a consumption induced haze that begets more consumption. It's only by introducing and promoting ideas and memes other than consumption that people will wake up enough to actually make a decision. If they then decide to continue consuming at current rates, then so be it I guess, but right now they aren't actually making a decision.