[skw]

Good design facilitates the function and purpose of the message you want to communicate. Your example is just a handful of paragraphs, so it's easy to interpret such simple information. When you have text, images, lists, objects and dynamic content your argument falls apart.

All of the elements I just described are made up of words and/or represent words.

Sure designers can lose their way and become engrossed in decorating elements (which in some cases becomes a USP), but that's not typically the end goal.