[DanBC]

It is a remarkably effective buzz-generator, especially considering it does nothing new that isn't being done (better) by other existing companies. It'd be a great relief if it is a marketing gimmick for a movie. Maybe they should give out samples for screenings?

But, if it's real, maybe they could go a step further? Why bother even drinking it? Why not sell naso-gastric tubes with instructions for fitting? Obviously lack of xray (to make sure it's going to your stomach to feed you, and not to your lungs where you'll aspirate the food and die) is a problem, but they appear to have ignored all the other problems.