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by weeksie 4748 days ago
Total fluff piece. Word of mouth marketing? Just sounds like PR to me. And yes, depending on your product, it helps to have a personality behind it—that's just called having a brand.
1 comments
danmartell 4748 days ago
The research is real. Real data. Real numbers. I've used this approach for many launches and it works. Thought I'd finally share with the world.
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weeksie 4747 days ago
What research? Perhaps I have poor reading comprehension but I don't see any data. Other than hand-wavey stuff which is branding 101, I don't see any particular insights.
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