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by jmillikin
4746 days ago
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How to drive clicks in four steps: 1. Invent a bunch of silly riddles that a non-technical reader might accept as tech interview questions. 2. Pull a major tech company out of a hat (today it's Google), and claim with no evidence that their interviews are based around silly riddles. The article will be cited for years as proof that people working at $COMPANY are weird and obtuse. 3. Wait a couple years. Ignore all evidence that $COMPANY does not use silly riddles in interviews. 4. Once traffic on the original article dies down, write another article claiming $COMPANY has "admitted" silly riddles aren't useful for interviews. |
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http://www.nytimes.com/2013/06/20/business/in-head-hunting-b...
That said, the riddles listed are of course a bit clickbaity but they did not conjure the story out of thin air.