[donohoe]

  From the original New York Times article that Quartz has linkspammed

No, this is Linkspan:

  Link spam is defined as links between pages that are present for 
  reasons other than merit.[9] Link spam takes advantage of 
  link-based ranking algorithms, which gives websites higher 
  rankings the more other highly ranked websites link to it. 
  These techniques also aim at influencing other link-based 
  ranking techniques such as the HITS algorithm.

Source: http://en.wikipedia.org/wiki/Linkspam#Link_spam

Lets be clear, there is link-spam and then there is writing an original piece based on information from elsewhere.

The NYT article is about 8 questions and answers from a HR person at Google.

The "puzzle" aspect is 1 of those 8 questions.

From that Quartz references that, links directly to the piece and then expands upon it and links out to other relevant and related information.

[jbapple]

I think you should have made it clear in this comment that you work for Quartz.

[donohoe]

I take it for granted so I forget - but I think its spelt out very very clearly in my profile so I don't have to put an * every time I comment.

[jbapple]

What percentage of readers of your comment do you think click through to your profile?

Of the comments you read, what percentage do you view the profile of the author of?

[donohoe]

I take your point. I click through to most people - but I do not think that is the norm.

[wahnfrieden]

I think he meant to use the term "blogspam", which colloquially refers to paraphrasing or copying other content.

[donohoe]

Fair enough. I still respectfully disagree.

In fact - the NYTimes links back to our article from here:

http://bits.blogs.nytimes.com/2013/06/20/todays-scuttlebot-t...

So I feel value has been added.