[moron4hire]

It's a crutch. Nobody knows how to interview. Interviewing properly is a lot of work. There are two people who can do interviews--people who have knowledge of the job and people who have time to interview--and they are so infrequently the same people. These sorts of things were appealing because they were easy, a way to not spend a lot of time on interviewing, or a way to not need a lot of knowledge about the job.

And these things are important, because job candidates are not people, they are OEM replacement parts being order from Pep Boys. Call up the recruiter and requisition a J6-252: Programmer, seasoned 5 years, with degree from MIT. Oh, those ones are too expensive. Guess I'll take the knock-off version, but I refuse to pay full price!

Hopefully, because it's Google saying it, everyone will cargo-cult on this bandwagon too.