The devil is in the details. Big Data is really a massive cluster of VMs running maxed out Excel spreadsheets, and instrumented to restart automatically and restore from redundant backup, a la RAID, when the Excel process crashes one of the Windows VMs.
Current limit is 1,000,000 pr worksheet. However there is a tool called PowerPivot which lets you get around that limit and do analysis on larger data sets.
He's saying his file has way more rows than that, so maybe they upped the limit in the more recent versions of excel? (I think he also wrote a bunch of VBA and hooked into some external systems too)