Saying "raising our prices will help us to continue to improve across the board and bring you better, more solid DNS services" is the exact opposite of transparence.
1. We've invested a significant amount of time and capital into our Anycast network. There are both up front and ongoing costs for this. We could make due with the revenue we have now but it would leave little margin.
2. We want to hire additional developers so we can get our ICANN accreditation and add new functionality to the system. I won't go into specifics, but we have a long backlog of things we want to make. We're still going to hire slowly and deliberately, however we want to grow none-the-less.
3. We feel that the value to customers is higher than what we are charging now, and thus we are adjusting the prices for that reason as well.
2. We want to hire additional developers so we can get our ICANN accreditation and add new functionality to the system. I won't go into specifics, but we have a long backlog of things we want to make. We're still going to hire slowly and deliberately, however we want to grow none-the-less.
3. We feel that the value to customers is higher than what we are charging now, and thus we are adjusting the prices for that reason as well.