| In my experience, sometimes a focus on A/B testing can extremely limit you. How? Because sometimes you need a change in strategy, and A/B testing is more about changes in implementation of strategy. For example, sometimes you need to do 'lead gen' instead of 'add to cart.' Or, sometimes the answer to the problem is to spend a bunch of money on buying Facebook likes from Facebook, instead of tweaking your landing page design. Or, better yet, sometimes the best strategy is to keep the landing page exactly the same, because it's already optimized, and focus on improving the product, so your customers will stick around longer. That being said, always be ready to split test everything. And this means, always keep close track of your numbers. Why? Because as your strategy shifts, you don't want to go blind. You'll have lots of implementation ideas, and you need to know which ones work best. |