[mdip]

As others have pointed out, I think you've misunderstood the concept. This wouldn't be the first time an idea came to light that a lot of people didn't get (Twitter, anyone? ... crickets ... maybe not here).

1. I like food. Eating, on the whole, isn't a hassle. Actually, it's quite easy. I have candy bars stashed in my desk, and soda in my fridge. Unfortunately, I don't always know how my day is going to roll, so that candy bar and soda might end up being lunch. Last year I made up my own meal replacement (only for lunch) to combat this problem and stuck with it for a few months. If someone could produce a meal replacement that made me feel full, kept me off of a sugar crash, that I could consume quickly when I'm too busy to think about eating healthy and was moderately healthy. There's no way, with my lifestyle (and desire) that I'm going to stick with a strict Whole Food healthy diet, and almost anything moderately healthy is going to be an improvement over mine (and many others') diets. The sex analogy doesn't work very well because a lot of people go a long time without sex due to schedules. You can survive without sex for longer than you can without food (not to mention there's fewer "bad ways to have sex" by comparison).

2. I thought the name was funny. I'm not a marketing guy, so I couldn't tell you if the selection of that name would speak negatively to the rest of the world, but I'd admit that name was the reason I read the initial article about the product.

...Soylent is the very antithesis of the idea of living this short life I have. With like 40% of people too damn fat for their own good...

I think you've just pointed out why 40% of people might actually be too damn fat for their own good. Eating junk food is enjoyable and having to maintain a healthy diet is the very antithesis of the idea of living this short life to many people. For those people, Soylent isn't really relevant.