[xlevus]

I doubt it's changed much.

Where would the traffic go?

It's hard enough replacing products & services from the 'big companies' (google, facebook apple, etc) with smaller ones operating inside the US. Let alone replacing them with services outside the US.

Where does the traffic come from?

Do the majority of users really care that they're being spied on. "If you have nothing to hide..." seems to be a reasonably common way of thinking.