[wwwong]

At the end of the day, Apple's goal isn't to get rich off the App Store. It's to do what they can with the App Store to continue driving sales of iPhones and iPads. At the moment, what they believe is that by promoting apps (via these lists) that promote and show off the iPhone/iPads in the best light is the way to do it.

[Aqua_Geek]

Getting rich may not be the goal, but they're doing pretty well for themselves: they've paid out $10B to devs[1], so they've made ~$4.2B.

1. http://9to5mac.com/2013/06/10/tim-cook-talks-numbers-at-appl...