[timharding]

Our entire cash outlay, pre-revenue, not including founders time, was about £1,000. We bought a VM, a domain name, a copy of Flash to build an little interactive game our domain required and paid some admin fees on content we acquired.

We made up our first logo, 10 minutes in Photoshop—it was as ugly as sin but it didn't matter.

We lived with a VM because there was going to be no load on our servers until we had traffic.

The really expensive bit was the time me and my co-founder put in. To a degree, if you don't factor lifestyle (and you should), we're still recouping that.