I'm not liking how they are going about this at all. They should ensure it is safe first before trying to sell everywhere. I don't like the perception of their intents.
They aren't crowdfunding with the intent of verifying the safety of their product. They are just crowdfunding to make ample amount of product to start the cycle of selling. The fact that they already have anticipated shipping dates shows that verifying the use of this product from a health standpoint is secondary to their goals.
Why soylent has intrigued me since this first started out. The way they are going about everything makes it feel so much like snake oil...