| You make some interesting points, but I don't think it really addresses the heart of the issue. In terms of marketing, the Xbox One isn't as pleasing to many people as one would come to expect (but then again, Wii U isn't doing much better). I think the naming should have been given a little more consideration, but I don't think that's really anything more than a sub-issue with the platform. The pricing, however, is. As a marketing team, what needed to be done was addressing the newer generation of consoles and "outdoing" the other competing consoles. The ps4, to be frank, is more superior. I think Microsoft did a splendid job on design and pricing given the time they had to compete with the ps4, so they'll be given credit here. But certainly no real "wins". All of these are foothold attempts, that didn't catch on as much as they expected. THEN the real issues start. DRM is always considered poorly received. Region locking as well, especially given the prices that are adjusted for European countries. I think the move they made wasn't rash, but it did affect a minority. I'd like to highlight this wasn't the real issue. Your real issue is
"It has always been Microsoft's strategy to encourage outside development of games." This is the problem. They reason Xbox 360 has SO MANY fantastic games is the Xbox indie development groups. This has helped Google's Android, this has helped iOS. Creativity is what really fosters a community of gamers. But now that indie developers must get publishers for Xbox One, the market will not be as strong. All in all, I could nitpick over calling windows 8 an "experiment" or the use of apps in the store, or any of that, but I don't think that's the key issue. The key issue is that Microsoft is getting competition, and we just witnessed them losing quite a significant chunk of the gaming market. The businesses went from 5+ years of XP, and only about 2 years of Vista, 7, 8, and now 8.1 . I don't think Microsoft should be punished for moving forward, but instead they should be punished for moving in the direction that people haven't liked. |