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by Pxtl 4752 days ago
Idunno, I think Apple is already moving a bit away from the "pure cool" targeting and are just going to grab as much as possible now... the "mini" lines are a huge compromise on this because they're obviously created to be a low-cost alternative to their flagship platforms.

Apple is the prestigious brand. Having a budget line compromises that image.

1 comments

Companies can thread this needle just fine.

Go to a Mercedes dealership. You can buy a $32k C-Class or a $132k CL.

For that matter, go to an Apple Store. You can get a $400 iPod or a $90 Shuffle.

Or a $3000 Mac Pro or a $600 Mac Mini.