[rantfoil]

Gabe knows because he's in the business (iMob) and he's seeing first hand where this rabbit hole is leading...

[bemmu]

The number is certainly believable. Extrapolating from my own MySpace app, they would make $22.5M annually. Doesn't surprise me that they are able to monetize a lot better ($100M), considering how much more addictive their games are and their scale benefits.

[mixmax]

Thanks for clarifying - and Gabe, you should have pointed out in your post that you're a trained expert in the field :-)