[danprime]

I would spend some time and find out where your target users are hanging out online. Then, assuming the places they hang out are not competing websites, figure out how to advertise on those places.

How? Perhaps try surveying completely random (non-friend, non-related) people (at a cafe or perhaps a wifi park. Say something like "Hello, I'm John. I'm conducting a survey and I only need __ seconds of your time. <Show them a tablet/laptop/internet device> If you wanted to compare <name of two hotels> what would type in google/bing/duckduckgo/whatever?"

Be sure to record what they search for and look for trends.

2) Ask a follow up question, what site(s) do they go to when they're preparing/researching for a trip.

3) Thank them for their time!

It'll cost you an afternoon or two but you'll definitely gain more insights than looking at google analytics.