[bradshaw1965]

The direct response industry continues to use long sales letters and "ugly" design to great effect. It's the same kind of a/b testing that agile UX practitioners espouse that produced "Red gets read!" lore in direct marketing. Still gives me the heabie jeabies looking at that stuff though.

[swethrowaway]

Is there a good beginner's guide to learning about that sort of thing? I'll use whatever works, even arcane and ugly landing pages.

[harel]

The best way to learn is to measure. Try one type of ad, measure response and reach, adjust, measure again. Rinse and repeat until you see what works and what doesn't.