[beeneto]

I can't link to it now because the site is down, but lingscars has a PDF of 'web design tips' where she explains the design and gives tips on website design. She's obviously got an eccentric public image, and the design tips document is a bit of a joke, but the design here was a deliberate choice to differentiate the site from competitors, make potential customers feel less intimidated and more socially involved. There was even a webcam of the office with a button which apparently played a song in the office when you pressed it.

The business is also doing very well.