Horrendously-written and incoherent rant. I didn't get anything out of that other than the fact that the author, for reasons unknown, really doesn't like iOS 7.
I think the piece is bad because it has not structure. Ie it's a train of thought that is difficult to follow. It's as if you wrote down shorthand notes during the presentation and then shuffled them around and dumped them in a document instead of actually writing a piece.
Instead i'd write it as: Thesis / Points that support it / Conclusion. Like, you know - the way writing is taught in school.
Tim stated quoting "Customer Sat rating is our number 1 priority". Well I'm a huge customer and my sat rating went from #mindblown to #deadirritated
So the fact that you don't get the article is strange to me, because you expressed the very essence of it in your comment above.