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by DannyBee 4756 days ago
Unlike Sony, Microsoft seriously confused their strategy with their marketing. Microsoft has a strategy that says "we want to be THE single entertainment device in the living room". Great strategy, no problem there. They care about things like making sure you pay for content (like used games).

They then proceeded to market the xbox one during it's launch event as if that is what people want. People don't give a shit about that, really. They would have been much better off presenting what their core base wanted, and then gently pushing their core base into the direction they want, or at another event, selling all the media entertainment features as extra, after you've sold people on the core gaming experience.

You can't just go to your customer base of 10+ years and then spend hours saying "hey guys, we know you've all drooled and waited for the next big game year after year, but we're not here to tell you about that, instead, here's some social fucking tv shit we really want you to care about for advertising reasons. Also, you will have to pay a fee for used games! yay!"

Sony seems to have learned the lesson Microsoft didn't.

1 comments

Most of the time spent on Xbox is streaming video. How does that not fit in line with what their consumers want?
So is your argument that entire reaction has been a vocal minority?

You seem (again, AFAICT) to make the very dangerous assumption that people bought it for streaming media, or, more importantly would buy it for streaming media/social experience, instead of buying it for games and just spend a lot of time vegging out.

The fact that one spends more time using the box to watch streaming media than playing games really doesn't tell you much. It doesn't mean that's what people want to use the box for, it just means it may have been convenient for that purpose. It's primary purpose in most households has been, at least AFAIK, to play games. The fact that it does netflix just makes it nice.

I don't think most houses would buy it the other way around, and that's how they messaged it: Something great and amazing at social media experience, that also plays games.