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by DannyBee
4756 days ago
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Unlike Sony, Microsoft seriously confused their strategy with their marketing.
Microsoft has a strategy that says "we want to be THE single entertainment device in the living room". Great strategy, no problem there. They care about things like making sure you pay for content (like used games). They then proceeded to market the xbox one during it's launch event as if that is what people want. People don't give a shit about that, really. They would have been much better off presenting what their core base wanted, and then gently pushing their core base into the direction they want, or at another event, selling all the media entertainment features as extra, after you've sold people on the core gaming experience. You can't just go to your customer base of 10+ years and then spend hours saying "hey guys, we know you've all drooled and waited for the next big game year after year, but we're not here to tell you about that, instead, here's some social fucking tv shit we really want you to care about for advertising reasons. Also, you will have to pay a fee for used games! yay!" Sony seems to have learned the lesson Microsoft didn't. |
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