[adamschoales]

I think in terms of UX, iOS 7 will be a win. But in terms of graphical design I think it's much less successful.

Ive may be a master of industrial design and user interaction, but it's looking like that mastery doesn’t translate to graphic/user interface design.

[2muchcoffeeman]

I think the problem is that so much of this looks like other companies design language.

It's not bad, but I miss the iOS-ness. I thought this would have been a refinement and extension of their current style. A lot of their stuff is good. I don't think they needed such a massive overhaul.