[collypops]

Of course they could validate the product to the best of their ability through user testing. I'm not disputing that. I'm sure they validated the iPhone 4's exterior antenna before it launched too. There's just so much you can't discover about a product until it's released into the wild.

I was wary of posting my comment because it comes off as ax grinding, which is why I prefaced it the way I did. I'm genuinely interested to see if anyone shares my opinion, or if I'm nuts. I can accept either outcome.

[seanmcdirmid]

Fair enough. Writing is actually kind of hard, and we should have some leeway in word choice and in forming our narratives without being constantly accused of egoism.

My wife is a designer, and her job involves lots of rigor even if her role is classified as creative (10% creativity, 90% perspiration!). I'm willing to give a pass to anyone who says a professional design involved "deep intellectual rigor" even if the design has yet to be evaluated by the marketplace.