[rmc00]

I really agree that this approach of gradually engaging the customer is the best way to go. The last thing a startup needs is to lose customers just because they can't use the product without going through a ridiculously long signup form.

It just makes sense: don't take the information until you need it. I found another article on A List Apart that may of interest to people who liked this article. http://www.alistapart.com/articles/signupforms