[mindcrime]

You suggest good SEO. Ok. Counterexample, use the power of a Botnet to do something unorthodox, dive into the grayzone, get media attention. Hustle

Under the right circumstances, I'm not opposed to doing the unorthodox (I might skip the botnet though), and I agree that hustle is important and getting media attention is good. I just wanted to share some of the obvious stuff that jumped to mind immediately.

You saying that reminds me of another resource of interest: Ryan Holiday's book Trust Me, I'm Lying: Confessions of a Media Manipulator.[1] There's some interesting stuff in there about manipulating the media. You could almost think of it as "black hat PR".

[1]: http://trustmeimlying.com/

[X4]

Thank you for the smart input!

I'll put the book into my reading list.