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by jmtame 4757 days ago
I've been on a few Groupers. The reason they ask you to bring friends is because they're setting you up on a blind date. If the blind date goes bad and there's no chemistry, your friends act as a hedge against having a bad night. Sure, the girls may not be good, but you've still got your friends so you can go somewhere else afterwards.

When we setup drinks, you see who you're going out with, so it isn't blind. You know there's at least some physical attraction, or something about the other person you're interested in. We don't assume for you that it'll work out, both people decide in advance that they want to meet up. Worst case scenario is you meet someone interesting, and maybe you'll stay in touch after that.

As for pricing, I still think the service we offer isn't priced high enough. Grouper makes $120 per night out, we make $75 or $150 and it's not blind--they're splitting the cost between your friends. If you're busy, your time is valuable. For every 100 messages you send out on a dating web site, you'll get on average 10 replies. For every 10 replies, you'll on average get 1 date. For every 10 dates, you'll have 1 or 2 good matches. That's a lot of manual time, and I'd say that alone is worth $75 if you're a busy professional.

We will never attract professional grade matchmakers at this price point, but we can at least do a lot of the work for you and suggest good matches. If you want to hire an actual matchmaker, you'll be paying in the order of thousands of dollars. Linx Dating, just to use an extreme example, is $30,000 for 11 introductions over 2 years. And that's not counting the $500 application process.

2 comments

I disagree with your numbers on the message/reply/date funnel (mine is much better and I would expect most people's are). I do like the idea of Wednesday Night though and hope you guys can execute well on it.
Meeting someone interesting isn't the worst case scenario. Meeting someone creepy is the worst-case (realistic) scenario, but in any case, thinking about the worst-case is kind of silly.
Sure, there could be some mistakes but we find out every time it happens and we make effort to prevent it in the first place. On dating sites where there's no identity, you can go out and be creepy or misbehave all you want and you'll never get caught. We follow up with our members every time they go out to make sure they're having a good time.

If someone abuses the system, it was either intentional or accidental. If it was accidental, we may give them another chance. Dating is tough. But if it was intentional or over the top, then we're either going to refund, ban the other person, or some combination. As long as the experience is good, that's all we care about. If someone was like "he was awkward and I didn't feel comfortable, but I don't think he realized he was doing it" then we'd probably just let it go the first time and say something. I think anything weird that happens ultimately stems from nervousness or inexperience. Some guys (and possibly girls?) just need some instruction and guidance, which is why we also offer the coaching as a free service.