[adventured]

Anytime an article claims company X is going to own ecommerce, you can almost stop reading right there.

Did you know Microsoft was going to own ecommerce too? Yep, throughout much of the early to late 1990s, it was a common statement. Magazines ran stupid cover stories proclaiming Microsoft would dominate ecommerce.

And a modern interface (re: Google)? What does that even mean. Like how Craiglist has suffered immensely because it doesn't have a supposed modern interface? It's a laughable statement. Just another indication the writer doesn't know what he's talking about. Consumers don't care about what some designer may think is a so-called modern interface. Consumers care about an interface being simple, fast loading, easy to use, etc. Amazon does a great job at that; they've compacted millions of products down to a single search bar and a drop down nav that is very easy to use.

The extrapolation the author makes about saving $2k to $5k per year is silly in nature. Complete nonsense. It ignores whether one product is superior to the other, such that one is more expensive / cheaper. It ignores consumer demand, dictating higher or lower prices. It ignores supply of the product influencing pricing. Personally I liked the bamboo shoe shelf and would rather pay $20 for it than $12 for the other one that I didn't like. The author didn't even bother to actually compare products. The caveat at the bottom nullifies the entire point of the post.