Especially when the author could actually do an apple-to-apples comparison. The shoe organizer that cost $18 at Google (with shipping) is $16 at Amazon http://www.amazon.com/dp/B001M2D9D0
Free shipping on both products puts it at $13.24 on Google [1] and $16.17 on Amazon [2]. But yes, my post could have been much more objective and scientific.
[1] Google https://www.dropbox.com/s/vbnpel7w2mscpv2/google_express_pro... [2] Amazon https://www.dropbox.com/s/gh0rcveo1sqtmgw/amazon_prime_produ...