[interg12]

Everybody who matters can put that kind of money up. Remember, the more expensive it gets, the more the ad space is worth for publishers and the more they can earn. As advertising gets more expensive, publishers earn more and can ultimately do more.

[uptown]

"Everybody who matters can put that kind of money up."

Everybody who matters to whom? I understand what you're saying - it just seems like a very deterministic view on the state of the gaming industry.

[nitrogen]

..and then we're back to the bad old days where only the largest corporate developers can afford to put a product out.