[programminggeek]

I meant that it's not a lot of money, it's wasn't very successful for the amount of time/effort/marketing/press it got.

It was all over TC and other publications. One would assume that would correlate to more success, but I guess that would be a false assumption.

[orangethirty]

"Press" coverage does not a success make. It does, however, buy a lot of cheap VC money for later investments. One thing to learn from this is that media coverage won't do much for you if the business model is skewed. Still, there is always Cherry.

[dsugarman]

not very many startup business models work from day 1. Startups are interesting if they are growing, not necessarily a foolproof business model; you are consistently patching the holes.

If you get a lot of press coverage, it probably means you are a good hustler and marketer, which is pretty vital to your success. If the market is bad, switch markets. Kudos to Danielle & Kevin.