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by meterplech
4756 days ago
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Well, the purchase is a onetime cost, and revenue is recurring. If they spend 2x what they are paying now they'd recoup the cost (in terms of revenue) in 5 years. Plus, that's not counting new customers for ExactTarget's services. If you are a heavy SFDC user and were previously deciding between Marketo, Hubspot, and ExactTarget, you may go with ExactTarget because you know it'll be fully supported by SFDC. |
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