[orangethirty]

dmor,

I just won a $100 bet by calling this. Thank you.

Anyhow, their marketing strategy has been very fun to watch and unfold. It has literally been done live on this site and most people did not get up in arms offended. Which is the smart way to do content marketing. They have also launched a business with what is simple an excel spreadsheet of data. I know they have code for it, but they could have launched with off-the-shelf software. Imagine that!

[rdl]

It was funny having insider information under FrieNDA on exactly what she was doing (dmor and kevin are awesome SF YC founders, talked about some other startups with dmor, etc.), and seeing this bet.

[citricsquid]

Someone took that bet?!

[orangethirty]

The bet was:

Mine - refer.ly would die and a new company would arise. The new company would be about business meta data. Then as she published the blog articles, I modified to state they would be selling data to VCs. I knew the so called pivot to compete with medium was a bluff, because there was no financial incentive to do so. Plus this team had always been very data driven.

The other bet - They would pivot into a medium with social features (AKA a social blogging platform(whatever that means)).

[larrys]

"I knew the so called pivot to compete with medium was a bluff"

Um you are wrong about that. I worked with someone who was helping them, with, let's call it branding, on that idea. So unless that was part of the elaborate ruse, they were thinking of doing the pivot.