[brudgers]

Use local school systems as a marketing channel. This however requires the appearance of a local presence, or an alignment of your product with that of the local school systems.

One traditional example of national companies aligning with local schools is the school book fair. Another is the fundraiser by selling crap industry.

The example of a web based service that first came to mind was one allowing parents to fund their child's lunchroom account and the school to draw payments.

Your idea is more in line with the book fair, I think.

A third approach is to develop the product for wealth management companies - that's where the real money is, hmmm. There's also an alignment of your interests and theirs - so long as you offer better value than in house services. Again, this may be better targeted at a local level to agents rather than national companies.

Good luck.

[mauricio-OH]

great feedback - do you think facilitating the fundraising with books would help? we think this may work but it deviates somewhat from what we want to do as it means we help people do fundraising as opposed to us doing it which is what we want. If we have to change to make it succeed that works.