[nhangen]

It's interesting to see a long form sales letter being used by 37 Signals. It's good copy, but light on details and I'm still not sure who this is targeted at.

Is this meant to be launched or is this something that leaked?

[jonathanjaeger]

Launched, guessing from DHH's tweet: https://twitter.com/dhh/status/341590377863729153

[peterwwillis]

Seems to be targeted at CEOs who want to know what's going on in their company.