[cameronh90]

This is true of any statistics, and I wasn't aware that anyone believed that big data was going to somehow eliminate subjectivity from the world. More data and faster processing means more opportunities to analyse and a bigger sample size, but as the adage goes, there are lies, damn lies and statistics. The article seems like a bit of a straw man.

And regarding myth 3 and 6: you can't really hold these views simultaneously. If you can opt out, then that's a built in form of discrimination. Whether that's actually relevant probably depends on your domain.

[wavefunction]

Many of the vocal cheerleaders have probably little experience or training in statistics, and so such nuance is beyond the scope of their understanding. Sure this seems self evident to those of us with the exposure, but think about all the folks who stop at college algebra.