[selamin]

This isn't directly related to the article's point, but I really don't understand this trend of describing companies using analogies like "Uber for X". I imagine people do this because they think it's a simple way to communicate the purpose of their company, but it usually just confuses me. The "Uber for tennis" company referenced in the article is the perfect example. Here's what goes through my head when I read that - "Well I use Uber to book I car so I guess this company books cars for tennis? Hmm, that doesn't make sense......Oh, I guess they help you book a tennis match? Maybe they help you find a nearby tennis partner?". I honestly still have no idea what Uber for tennis is supposed to be. Seems like they would be better served by just saying "We do X"

[smacktoward]

That would require thinking through your business plan, which is, like, haaaaaard and stuff. Much easier to just point at something and say "US LIKE THAT."

[meritt]

"Twilio for X" is the biggest offender in this category of "We can't succinctly describe our product by itself" shitty taglines.